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Company Presentation Using Animated Infographics
Zunka, Ondřej ; Skácel, Ondřej (referee) ; Smolíková, Lenka (advisor)
The point of this dissertation is a creation of motion graphics video which functions as an in-depth presentation of Visual Unity services. The output is a video of approx. two minutes in length which the company will make use of as an information basis for prospective clients during international conference participation and other new business initiatives. The result is a functional proposal addressing spectrum of areas throughout the company.
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Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
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Vizuální gramotnost generace Z zaměřená na sociální sítě
Šmarda, David
Bachelor thesis deals with the visual literacy of Generation Z on social media. The aim of the thesis is to find out the level of visual literacy of Generation Z and where there is room for improvement. Specifically, the understanding of selected elements of visual communication on social media was examined, as well as how Generation Z can analyse and evaluate selected examples of content shared on social media. The stated objective was achieved through quantitative research and secondary data analysis. A questionnaire survey (n = 254) was used to investigate visual literacy. The collected data are evaluated through basic descriptive statistics, contingency tables and stated hypotheses. The results are processed through a SWOT analysis for Generation Z and then a recommendation for this generation is determined.
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Between Realism and Abstraction: The Creation of Meaning in the Work of František Kupka, Paul Klee and Willem de Kooning
VANDERKOVÁ, Andrea
The main focus of this research is to clarify the relationship of František Kupka's abstract work to reality and his approach to creation and interpretation of visual meaning. In addition to Kupka's work itself, the research is also aimed to create sufficient theoretical background for following interpretation. This part of the research adresses visual communication, especially the significance of the image in relation to (non-)similarity, and the processes of identification and articulation of meaning in abstract image. This theoretical background, inspired by visual studies, include findings from several disciplines, especially semiotics, psychology and neuroaesthetics. The synthesis of these findings is specifically applied to František Kupka's abstract painting, The Cathedral. The interpretation is based on visual studies, František Kupka's own opinions, and the graduate´s own observation and reception, with the focus on the conditions of reception.
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Analysis of the popularly educational broadcast by internet television Stream: Gebrian Vs and its comparison with similar tv shows on the same topic on other tv platforms
Hlaváček, Tomáš ; Lokšík, Martin (advisor) ; Šobr, Michal (referee)
The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...
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Photography in the Service of Journalism: A Social Semiotic Analysis of the Winning Pictures of Czech Press Photo (2006-2015)
Patáková, Veronika ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
This thesis deals with visual communication in the form of photography. Explaining the theories of Roland Barthes and Vilém Flusser we point out the tight relationship of this medium with reality that obscures its constructive character. The witness role of photography seems to be essential in the context of journalism, where we are offered a story by the pictures that is however mistaken for reality itself. The thesis tries to present practices of media discourse that make us perceive an event as newsworthy. It draws on the theory of news values and the methods of social semiotic analysis and applies these to the winning photos of the contest Czech Press Photo (2006-2015). We highlight the semiotic resources used in the meaning-making process in relation to each picture. The results show that the preferred constructed news values are negativity, aesthetic appeal, proximity and personalisation and that the winning photographs mostly strengthen their semblance of being strictly informative.
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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Marcelli, Miroslav (advisor) ; Zaccarello, Benedetta (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis.
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